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MarketingWe use a research-driven approach to marketing so we know what their challenges are and can effectively and authentically connect the dots back to your services as their solution.
At Yates & Associates, we don’t like to guess what your target markets are thinking and feeling or how they prefer to communicate -- guessing isn't an option. Our team blends attention-grabbing headlines, concise and compelling copy and key messages points to develop a consistent and clear market position across all mediums. Yates & Associates' marketing programs are cemented in sound strategies and support our clients’ organization goals while being flexible to change when change is needed. Our marketing services include:
To learn more about how our marketing and advertising company can help your business or for more information about our advertising and marketing services contact us today. |
Public RelationsIn today's world of 24/7 awareness, just increasing awareness isn’t enough. It’s about developing targeted communications campaigns that drive your customers and potential audiences to action, whether it be generating new business, attracting talented staff, garnering new volunteers or growing strategic partnerships.
At Yates & Associates, we develop impactful PR campaigns that support our clients’ strategic business goals and maximize their return on investment. By combining traditional media relations and community outreach with optimized online news releases, we not only secure media, but enhance clients’ organic search engine optimization (SEO), making it easier for customers and prospects to learn about them via the web. This is how we must do business in today's world. Our suite of Public Relations services include:
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Crisis Communications |
Recent News |
"Tragedy tops our news today..."
It's not a headline you want to hear in connection with your company, an employee, a product, or service. Businesses and organizations, like yours, spend years building a brand, establishing a shining reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. The Yates & Associates crisis management approach applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Yates & Associates, lead by Sam Yates, a veteran media specialists and award winning broadcast journalist, have successfully handled diverse issues, including fatal workplace accidents, chemical spills, aviation accidents, criminal cases, executive changes, government investigations, product failures and recalls, natural disasters, workforce reductions, and much more. In addition, we help manage longer‑term issues and use Crisis Prediction techniques to prepare for crises in advance. Contact us today for more information. |
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