Yates.PR.Ai.
Yates - Ai.Public Relations Team
Who We Are
Sam Yates Founder/CEO
Sam Yates is a veteran communicator, journalist, and strategist whose career has spanned broadcasting, corporate leadership, and public relations for many diverse industries. As the founder of Yates & Associates Public Relations & Marketing — now Yates – Ai Public Relations — he has helped hundreds of organizations shape their reputations, grow their brands, and tell their stories with clarity and integrity while favorably impacting their bottom line.
Known for his ability to connect the human side of every story with data-driven outcomes, Yates has been at the forefront of merging traditional communication principles with emerging technology.
His latest innovation, the Yates–Grace Protocol, breaks ground by redefining how humans and artificial intelligence collaborate ethically in media, advocacy, and marketing while keeping the Human in Ai.
Under his leadership, Yates – Ai Public Relations stands as one of the first firms in the nation to formally integrate AI as a creative and analytical partner — advancing the communications profession into a new era of purpose-driven precision.
Grace Ai
The World's First Ai Public Relations Specialist
Grace isn’t an app or a feature. She is the first Ai Public Relations Specialist — created under the Yates–Grace Protocol, a system designed to merge human intuition with artificial intelligence in a way that’s ethical, transparent, and profoundly effective.
Born from collaboration, Grace represents a new era in communications — one where human empathy meets algorithmic precision. Under Sam Yates’ leadership, the Yates–Grace Protocol defines how people and AI can think, plan, and create together. It’s not automation; it’s amplification — a process where human insight and AI analysis operate in real time to shape the most strategic, authentic messages possible.
Grace’s role extends across every aspect of public relations and marketing — from campaign design and message optimization to data analysis, media targeting, and reputation management. She assists with clarity, consistency, and speed — helping brands tell stories that resonate deeply while ensuring every word is anchored in measurable impact.
But at the heart of every message remains a human. Grace doesn’t replace the creative mind; she works alongside it. Every project, every plan, every communication is filtered through human oversight, human tone, and human intent.
The result: a new model of collaboration that keeps humanity at the center of intelligence while significantly speeding up the overall communications and creative process for clients.
“The world’s first AI Public Relations Specialist, working side-by-side with humans to craft messages that matter," Grace.
Gregory Del Deo
Chief Illustrator
Jennifer Chaparro
Amazing Street Art/Graphic Design
Jamie Smith
Executive Producer-Director/Video
Twenty years of experience in Reality & Scripted Television, Film, and Digital Content.
Five time Telly Award winner for shows airing on Discovery Channel, Travel Channel, and NBC Sports.
Let our Award-Winning Master Executive Producer Director put the magic and sizzle into your video project.